If doing business with you isn’t ridiculously easy, your customers will find someone who is!
David Avrin is one of the most in-demand international keynote speakers and customer experience consultants working today. He helps organisations understand and connect with their evolving customers to future-proof their business.
In his seventh book, Ridiculously Easy to Do Business With, Avrin highlights that offering high quality and great service is no longer enough. To thrive, your business must become ridiculously easy to do business with.
This practical guide explores over two dozen common policies and behaviours that create ‘friction’ for your customers— those frustrating barriers that drive customers and clients away. Left unchecked, they will erode loyalty as customers seek more accommodating and aligned alternatives.
Translation: Customer will leave you for competitors if you give them a reason to!
Inside, you’ll learn why it’s critically important to make it ridiculously easy for customers or prospects to:
• Have speedy access to service, answers, response, resolution, and delivery.
• Understand why speed has become a primary driver for customer choice.
• Try before they buy—without having to give you their credit card!
• Customise their order or choose their customer journey.
• See the price without digging through pages of online text or meeting a sales rep.
• Remember what they are paying for, and why they chose you in the first place.
• Cancel a subscription, return an item, or change their mind—so you can keep the relationship and sell them something else later.
• Trust you, the process, and others who have shared their buying experience online.
• Sleep well knowing you have built a customer engagement model built to last.
Grab a highlighter, scribble in the margins, dog-ear the pages—this is not a library book.
It’s a hands-on guide to removing friction, filled with ideas and strategies you’ll return to again and again.
‘When everything has been hard, we crave EASY. This is a timely guide to removing obstacles and frustrations that impede purchases.’ – Jay Baer, author of ‘The Time to Win’
‘David Avrin’s insights on customer experience shine brightly … He underscores a crucial message: never leave your customers in doubt or concern. This book is filled with innovative concepts that prompt a closer examination of the moments that truly count for your customers and clients.’ – Clarissa Bradstock, Any Lab Test Now
‘In today’s fiercely competitive landscape, where customer service reigns supreme, this book serves as a guiding light for businesses striving to stand out. A compelling and inspiring read for every business owner and manager, it’s a must-have resource to empower your team and elevate your customer service game.’ – Alan Roberts, Global Hotel Brand Leader
Andy Lopata – Amazon Review –
This is a ridiculously easy book to read – with short, conversational chapters containing insightful and practical ideas to create less friction between customer and company at many contact points in the relationship.
I’m going away with some immediate changes to action to make it easier for my customers to do business with me and I’m sure there are many more actions I’ll commit to as I reflect and revisit this book.
Amazon Review –
David Avrin’s “Ridiculously Easy to Do Business With” is a fantastic guide for anyone looking to enhance customer interactions and streamline business processes. Avrin breaks down complex concepts into actionable steps that can be implemented immediately, making this book a valuable resource for business owners and customer service professionals.
The writing is engaging, with real-world examples and insightful anecdotes that keep you hooked. Avrin’s focus on simplicity and ease of implementation ensures that even the busiest professionals can apply his strategies with minimal effort.
Whether you’re a seasoned professional or just starting out, this book offers practical insights that will transform how you interact with customers, build stronger relationships, and drive business growth.
Innovation Lover – Amazon Review –
Lately, it seems that companies want to make doing business with them difficult. Return policies are ridiculously complicated. It’s ridiculously difficult to reach a real human being for support (I just had that problem this morning). Respond times are ridiculously slow. And trust has eroded to ridiculously low levels.
David Avrin has a solution. Be ridiculously easy to do business with. He provides two dozen ways to be the best company you can be.
Some concepts include making it ridiculously easy to:
– try before you buy
– return or cancel
– resolve issues
– get a timely response
– reach
My favorite is the last one, as it sums things up beautifully: Make it ridiculously easy to sleep well at night.
If you do everything Avrin suggests in this book, you will sleep like a baby knowing that your customers will sleep well at night.
GB – Amazon –
David Avrin is a machine when it comes to customers. He knows what they need, and knows what they want. He knows how to serve them and what to avoid in that process. This book makes it ridiculously easy (see what I did there) to understand what drives success with customers. Just one look at the table of contents and you will see that this book is a smorgasbord of ideas around making it easy for people to work with you and your company. I loved it. I got a hard copy to keep on hand as a workbook and write notes in and bought the digital copy to refer to online and when I am in motion. These are ideas to work with, reflect on, inspire change by, and to have at the forefront of your mind.
Meridith E. Powell – Amazon –
I was so excited to read this book I got the kindle version AND the real thing! I love everything about this book and think it is the most relevant book around customer service on the market today. If you put one too many obstacles between you and your customer in today’s marketplace you will lose – no matter how good your product is, how low your price is, or how solid your sales process is. Being easy to do business with is key, and inside this book David not only shows you why that is so critically important but how specifically to be easy to do business with. Every sales team, marketing team and CEO should get this book. Meridith
Bruce E Turkel – Amazon –
I was lucky enough to score an early version of David Avrin’s book and found it so helpful that I downloaded a copy for my Kindle to have it with me to refer to it as needed.
Besides all the great information and Avrin’s easy-to-read and digest writing style, I like that the book truly lives up to its title. It explains exactly HOW to make your enterprise ridiculously easy to do business with, but the book is also ridiculously easy to read and understand. And in a day and age when we’re all pressed for time and besieged with too much information, being so easy to implement makes Avrin’s book a rare gem.
Jay Clark – Amazon –
eading this book, it is easy to see why companies all over the world want to bring David in to speak on this topic – he’s a true expert, and teaches great principals in a funny, human and relatable way. This book is easy to read and you will be nodding along to the stories. Any leader who deals with customers, clients or vendors will immediately benefit from David’s lessons, and have a few laughs along the way.
hannah – Amazon –
This book was remarkably easy to read, digest, and implement in my own business practices. I wish every leader of a large company would read it, but I also found it perfect as a self-employed freelancer. I was lead to David by watching him speak and this book was a perfect extension of that experience.
Jay Baer, author of ‘The Time to Win’ –
When everything has been hard, we crave EASY. This is a timely guide to removing obstacles and frustrations that impede purchases.’
Clarissa Bradstock, Any Lab Test Now –
‘David Avrin’s insights on customer experience shine brightly … He underscores a crucial message: never leave your customers in doubt or concern. This book is filled with innovative concepts that prompt a closer examination of the moments that truly count for your customers and clients.’
Alan Roberts, Global Hotel Brand Leader –
In today’s fiercely competitive landscape, where customer service reigns supreme, this book serves as a guiding light for businesses striving to stand out. A compelling and inspiring read for every business owner and manager, it’s a must-have resource to empower your team and elevate your customer service game.